FRENCH'S® Cook-Off 2009

"Celebrating Cooks Who Bring Smiles to Their Families"

No Purchase Necessary to enter or win

1. How It Works: FRENCH'S® Foods, a division of Reckitt Benckiser Inc., invites you to submit an original, easy-to-make recipe that brings a smile to your family meals. It should include at least one FRENCH'S® product (limited to any variety of FRENCH'S® Mustard, FRENCH'S® French Fried Onions or FRENCH'S® Worcestershire Sauce) and adhere to the Recipe Requirements. The original recipe can be accompanied by an optional photo or video. Five finalists will compete in a LIVE Cook-Off event to be held in NYC for a chance to win the Grand Prize of $25,000. The photo or video are optional inclusions in your submission and should depict a special moment with the recipe or share a cooking demonstration.

   During the Recipe Submission period (see below), 20 semi-finalists will be selected for advancement: 10 selected by a judging panel and 10 by popular online vote. The top 20 recipes will be featured on the FRENCH'S® website and advance to the Selection period (see below) for a chance to be named as one of the five finalists for the LIVE cook-off using your recipe. The finalists will consist of one "people's choice" award winner selected by popular vote along with four other finalists chosen by the FRENCH'S® judging panel. These five finalists will advance to the final LIVE Cook-Off event in February or March 2010 (final date TBD). The 5 finalists will also be highlighted on a special page promoting the final cook-off event on the website.

2. How to Enter: To enter, log onto www.frenchsfoods.com and submit your recipe (required) and photo or video (optional). All recipes must be original and created by you and you agree that FRENCH'S® may upload your recipe to its site during the contest for purposes of promoting the contest without payment or compensation to you. You agree that your submission will not include any material or language that is profane, defamatory or racially, ethnically or otherwise objectionable. FRENCH'S® in its sole discretion reserves the right not to upload any recipe, photo, or video to its site and cancel your participation in the contest if FRENCH'S® determines your submission violates any of these conditions. You may enter multiple recipes but only one individual will be selected for advancement to the semi-finalist and finalist status.

   By submitting your recipe you accept all contest rules and agree to be bound by the decisions of the judges, which will be final. You also agree that your recipes(s) becomes the sole property of FRENCH'S® Foods and Reckitt Benckiser. FRENCH'S® Foods and Reckitt Benckiser reserve the right to edit, adapt, copyright, publish, transfer and use any or all of the recipe submissions, without compensation. Entry Periods: The Contest Entry Period begins at 12:01 AM EST on June 20, 2009 and ends at 11:59PM EST on October 31, 2009. There are 3 contest periods as stated below:

   1. Submission Period to Determine 20 Semi-Finalists (June 20 - Oct. 31) During this period, consumers will submit recipes along with an optional photo and/or video. The recipes and photos or videos will be vetted through an administrator to ensure the entry satisfies the contest criteria. Approved recipe submissions will take approximately 3 business days to appear on the site. Entrants will be notified via email if an entry was accepted. 20 finalists will be selected for advancement: 10 by the FRENCH'S® judging panel and 10 by popular online vote. If you are selected as one of the 20 and your entry does not have a photo or video, you will have the option to add one by November 8th at 11:59 EST.

   2. Selection Period to Determine "People's Choice" Award (November 8 - 25) During the Selection Period, the 20 selected recipes will be prominently featured and profiled on the FRENCH'S® website. Upon notification, selected semi-finalists may be required to supply additional biographical information and a photo of themselves via website upload or mail submission (address TBD). Each of the 20 selected recipes is eligible for the "people's choice" award which will be determined by the contestant who receives the most number of online votes by November 25. One "people's choice" potential award winner will be selected for advancement to the LIVE Cook-off in addition to 4 potential finalists chosen by the FRENCH'S® judging panel, subject to Contest eligibility and verification. The top five finalists will be posted online by December 31, 2009.

   3. Grand Prize LIVE Cook-Off (February or March 2010) The 5 finalists (One "people's choice" award winner and 4 others) will compete LIVE before a panel of judges in NYC in February or March, 2010, final date TBD. Each finalist will receive a 2-day/2-night trip to New York City including round-trip coach air transportation from the major airport nearest the finalist's home, hotel accommodations and daily event-sponsored meals. Travel arrangements and dates are at the discretion of Sponsor. Actual trip value may vary depending on point of departure and airfare fluctuations. Finalists who live within a 200-mile radius of the New York City area will receive $200 in lieu of air transportation. Each of the five finalists will be required to attend the live cook-off and prepare their winning recipe in front of an audience. FRENCH'S® Foods agrees to purchase all ingredients and supply all cookware and equipment to be used at the Live Cook-Off. FRENCH'S® Foods reserves the right to substitute comparable recipe ingredients if required. All five finalists will be sent an Affidavit of Eligibility which must be completed and returned according to Affidavit instructions within 7 days of receipt. If any of the 5 finalists can not fully participate, in person, in the LIVE Cook-Off, the FRENCH'S® judging panel will select alternate winners. Winners who are not able to fully participate in the live cook-off forfeit all rights to any prizes. Each of the five finalists must agree to make themselves available for promotional appearances, including, but not limited to interviews, photography sessions or similar promotional occurrences, once they have been selected and verified as one of the five "Cook Off" Finalists. As a Finalist, winner agrees to sign a Release giving FRENCH'S® full rights to use the Finalists' image, likeness, name and voice in promotional and advertising materials. Sponsor reserves the right to limit the number of finalists if there are not five eligible finalists to participate in the Live Cook-off.

   4. Throughout the duration of the Submission period, weekly votes will be tallied and the entrant with the most votes per week will be awarded a weekly prize and promoted on the site until the next week's winner is announced. Each entrant will be limited to one weekly prize.

3. Voting: Voting will take place in both the Submission and "people's choice" Selection periods. In the Submission period, the top 10 recipes will advance to the Selection period. Only one recipe per user will advance—if two recipes by the same contestant are in the top 10 for votes, only one entry, the one with the most votes, will advance for that contestant. Once a user votes for a recipe, a cookie will be placed on their computer. The site will recognize the cookie and only allow a user to vote for the same recipe once every 24-hours. You can, however, vote for multiple recipes within the same 24-hour period.

4. Contest Eligibility: No purchase necessary to enter or win. You are eligible if you are at least eighteen (18) years of age as of June 1, 2009 and a legal United States resident residing in one of the 50 United States or the District of Columbia at the time of the Contest Finals. You must have access to the Internet and a valid email address in order to enter or win. Contest is void where prohibited.

5. You will be disqualified if you are:

   1. A food professional, chef, restaurateur, food writer or recipe developer.

   2. An employee of FRENCH'S® Foods, Reckitt Benckiser Inc. or any of their affiliated companies or any promotion, advertising, PR companies doing business with any of the above or a member of the immediate family or live in the same household of such employees (whether related or not).

6. Video/Photo Submission: Users will submit their recipe along with an optional photo or video at www.Frenchsfoods.com Photos must be in JPG format. Photos or video must depict a special moment with the recipe or share a cooking demonstration that illustrate how FRENCH'S® contributes to good times with family and friends. Video must not exceed 2 minutes. Video submissions will be uploaded by the entrant at youtube.com and then the entrant will copy the youtube supplied code and enter it into their submission entry form or user account (post submission). With the code saved to the user's entry, the you tube video player and link will be embedded into the entrant's recipe submission page on www.frenchs.com/cookoff. Once verification is complete, you will be notified by email when your entry is being posted. FRENCH'S® has the right not to upload any video submission at its own discretion.

7. Recipe Requirements: All recipes must be submitted in text via the online recipe entry form at www.Frenchsfoods.com. Criteria for selection include: taste, appearance, creativity and family appeal—with equal weight given to each, i.e. 25% of the over all score will come from each category. Recipes must:

   1. Include at least one FRENCH'S® product—limited to any variety of FRENCH'S® Mustard, FRENCH'S® French Fried Onions or FRENCH'S® Worcestershire Sauce. No competitor products may be used.

   2. Include no more than 8 ingredients total with the exception of salt, pepper and water. All ingredients must be listed, together with exact flavors/measurements/weights (in standard U.S. measurements).

   3. All recipes must be able to be prepared and ready to serve in no more than 1 hour.

   4. Must be original and must be created by submitter.

8. Winner Selection: During the Selection period, all top 20 recipes will be prominently featured and profiled on the site. Each is eligible for the "people's choice" award which will be determined by the contestant who receives the most number of online votes. One "people's choice" potential award winner will be selected for advancement to the LIVE Cook-Off in addition to 4 potential finalists chosen by the judges. Judging selection will be based on adherence to contest theme and recipe requirements. Judges will disqualify previously published recipes such as, but not limited to those in cookbooks, in magazines, or from food companies. Finalists will be required to verify that their recipes are their original creation and have not been published. The top five finalists will be posted online by December 31, 2009 and will compete in a LIVE Cook-Off in NYC in February or March 2010 (final date TBD). All decisions of the judging panel are final.

9. Prize: The grand prize winner following the 2010 Live Cook-Off will receive $25,000 plus a 6-month supply of FRENCH'S® products. The four runners up will each receive a new 7-quart Cuisinart Stand Mixer (SRP $725 each), and a 6-month supply of FRENCH'S® products. Throughout the duration of the Submission period, weekly votes will be tallied and the entrant with the most votes per week will be awarded a weekly prize and promoted on the site until the next week's winner is announced. Each entrant will be limited to one weekly prize.

10. Personal Information: The information collected from you is subject to our privacy policy located at www.frenchsfoods.com privacy policy. You agree that personal data, such as your name and address, may be stored and otherwise used for the purposes within the context of this Contest and any other purposes outlined in these Rules. The data may also be used in order to check your identity, postal address and telephone number, or to otherwise verify your eligibility to participate in the Contest and to receive any prize. You have a right to access, review, rectify or cancel any personal data held by FRENCH'S® by going to the Contact Us section of the of the FRENCH'S® website and indicating your request. If your data is not provided or is canceled, your entry will be ineligible.

11. Prohibitions: You agree not to reproduce, download, re-distribute, copy, sell, publish, broadcast or circulate any recipe, photograph or video (other than your own) contained in the site to anyone. You acknowledge and agree that, except as set forth herein, you have no right to modify, edit, alter or enhance any of the recipes, photographs or videos (other than your own) in any manner.

12. Only entries submitted via the electronic method provided on the website will be accepted. Contest sponsor and their promotion agencies are not responsible for phone, network, electronic or computer hardware or software failure, or technical failures of any kind, lost or unavailable network connections, network fraud, incomplete, garbled or delayed computer transmissions, whether caused by contest sponsors, entrants, or programming components utilized in this promotion.

13. Release: Limitation of Liability: By participating in the Contest, you agree to release and hold harmless FRENCH'S®, its parent company, and including its officers, directors, employees and agents (the "Released Parties") from and against any claim, loss, damage, liability, expense, impairment or cause of action arising out of or related to your participation in the Contest or your receipt or use of any prize. The Released Parties are not responsible for any illegible, incomplete, damaged or inaccurate entries, and/or entries that do not comply with these Rules and/or entries submitted by mail or facsimile. The Released Parties assume no responsibility for entries FRENCH'S® is unable to process due to network, hardware or other technical failures or lost e-mail entries, however caused. To the maximum extent permitted by law, the Released Parties shall not be liable to you or to any third party for any loss or damage suffered as a result of your use, misuse, display, dissemination, replication, distribution, copying or downloading of Recipes, Photos, or Videos contained on this site, including but not limited to any indirect, special, incidental, punitive or consequential damages however arising, even if the Released Parties have previously been advised of the possibility of such damage.

14. FRENCH'S® Foods/Reckitt Benckiser Inc. has the right to cancel the contest for any reason at its sole discretion without liability.

15. Any attempt by entrant to deliberately damage the website or undermine the legitimate operation of this contest may be in violation of criminal and civil laws. Should such an attempt be made, sponsor reserves the right to seek remedies and damages, including attorney's fees from any such entrant to the fullest extent of the law.

16. Results: A list of the five finalists and the Grand Prize winner will be listed on www.Frenchsfoods.com by April 15, 2010.

Sponsor: Reckitt Benckiser Inc., Parsippany, New Jersey